Who deserves the title of “Smartest Organization of the Netherlands”?
The election of the Smartest Organization of the Netherlands, the Dutch Business Intelligence Award, is in full swing. Organizations from various industries are vying for the title, including an online bank, a mortgage agency, a sustainable plantation, a national bakery chain, an international trade business, a large government institution, an educational institute, a very progressive healthcare agency, a consultancy, and various retail companies.
Analyzing the smartest organizations
Despite this great diversity they all have one thing in common: smart organizations continuously analyze and use management information in order to improve processes and innovate. They are able to cash in on their business intelligence and achieve better results than before, and more importantly, than their competitors. Earlier winners include Albert Heijn, Walraven, Diakonessen hospital Utrecht, Ricoh, and KPN Mobile.
Intelligent or dumb organizations?
Research of 389 organizations proved: “Intelligent organizations perform better across the board. They make more profit, have more satisfied customers, manage their supplies better, and innovate more successfully. Dumb organizations, on the other hand, are indifferent, irresponsible, reactive, short-sighted, negligent, and ineffective,” according to Daan van Beek, jury member and author of the book “The Intelligent Organization.”
Smart, smarter, smartest
Good is the enemy of great. Companies that are truly smart compete for the title of the smartest organization. The judges are strict but fair. The companies are evaluated on almost eighty criteria along the lines of information, intelligence, and innovation.
Gerard Struijf, jury member and chairman of the Platform for Customer-focused Business: “Those who have insight into their customers are better able to develop leadership from that perspective. Customers and employees both enjoy this experience and feel like they’re taken more seriously than by other companies.” This is also born out by interviews with policy makers for the book “Customer Relationship Management” by professor Ed Peelen and Gerard Struijf.
About the Dutch Business Intelligence Award
The Dutch Business Intelligence Award was started in 2005 by Leo Kerklaan, Harry Starren, professor André de Waal, and Daan van Beek, author of the management book “The Intelligent Organization.”