Daan van Beek started the company Passionned Group in 2004, because of some frustrations he experienced in the field of BI. Before starting this company, he was working at a wholesaler in medicines, as a BI manager, where everyday a great amount of data, of around 10 million euros, was being processed. The management team of this company was working in a very traditional way, and commented on the dashboard they created, that processed all the data on a daily basis. They thought it was not necessary to process all this data everyday, as they believed the monthly reports should give enough insights. This made Daan van Beek realize, that BI is not only about data, but that the organization is of great importance, when trying to change the processes within a company. Therefore he started writing about it, and launched his first book.
Focus on the business side of BI
From this ‘frustration’ also the company Passionned started. With Passionned they mainly focus on the ‘business side’ of Business Intelligence and how to organize an intelligent organization. Obviously, technique is also an important part of BI, but the focus on the organization itself, is what distinguishes Passionned Group from the other companies according to Mr. van Beek.
70% of the companies fail
Success ratios of BI fluctuate between 20 and 30 percent. Obviously, one can ask oneself, what do you determine as successful? According to Passionned, being successful with BI, means: ‘does it deliver considerably more money, and/or does the customer satisfaction rate increase tremendously’. The company also did their own research about the success rate, and they got a similar outcome; 70% of the companies that implement BI to change their organization, fails.
Who reports to whom?
The other frustration why he started Passionned is that many organizations are still very hierarchically arranged; “who reports to whom?” Customers don’t have anything to do with this, and just want to be helped, preferably with quality against the best price. And the observation and experience of Mr. van Beek was that the man is overshadowed in the dominance of the organization. This results in talents and capacities being used insufficiently.
Adapt to these changes
“The environment and technologies change very quickly, and if an organization is not designed to adapt to these changes, then there is a significant risk of the organization not existing anymore tomorrow. I personally believe that data and its analysis, combined with the right skills, make the difference.” (van Beek, D. 2015)
An intelligent organization
To be considered an intelligent organization, different aspects are involved. One of them is Business Intelligence, but being able to improve continuously and valuing feedback as one of the most important aspects of the business, are indispensable.
Growing need for BI in healthcare
The Passionned Group does not have a clear target group defined; their clients exist out of hospitals, municipalities, housing associations, but also banks and retailers. However, they discover that within the healthcare and other social branches, there is a growing need for BI. However, these organizations are still very traditional, and don’t see IT & data as a main priority. Therefore it is the challenge to find out how to break through these cultural barriers, and show them how it can contribute to their patients or clients. Therefore a lot of time is needed for awareness.
Call to balloon project
An example of how data, deployed in the right manner, can be life saving is shown by one of the finalists of the ‘Dutch BI Award’, ‘Veiligheidsregio Noord-Holland Noord’. They had a whole process, set up from the moment that someone is calling with heart problems, until the placement of a little heart balloon, so the blood can start flowing again. During six months, they registered every step and visualized the process on a dashboard. From this data it appeared that going to the first-aid in the hospital was a bottle-neck in the whole process; the contrary of what you might think. In these six months, they reduced the process that in total takes 120 minutes, with 20 minutes. This could only happen, because one of the directors continuously asks all the employees; ‘This is what the data says, but what do you think?’