An old term from 1960 has been revived. It's developing very quickly, powered by all applications of major data masters such as Google, Uber, Amazon, LinkedIn, Instagram, and Facebook. The algorithms were there, but the large amounts of data were missing. Artificial Intelligence never managed to get rid of this. And forecasts were not always as reliable. Now, since more and more pictures, videos, blogs, posts, and sensor data gets available, AI acquires its actual added value. Photography is becoming the new universal language (Heiferman, 2013). This sounds intriguing. Every day, 1.2 billion images are taken worldwide. They're shared and distributed. This new language also raises some questions. Isn’t the first impression of a photo too dominant? Numerous studies, including the one conducted by Yale University, show that people are bad at making good decisions, especially on first impression or under pressure. Effects such as priming, group polarization, the opinion of the majority, or confirmation bias throw a wrench in the works.
Marketing Business Intelligence can be useful. However, some organizations might not be looking for BI, even though they need it. They just don't know that they need it. Passionned Group mainly makes use of a ‘pull-model’, with Daan van Beek's book ‘The intelligent organization’ and Passionned Group's ‘Dutch BI Award’. As a result, clients come to Passionned Group, rather than the other way around.
Daan van Beek defines BI as ‘using data to improve and innovate.’ Other finalists of the BI awards are Tempo Team and Rituals. They're considered intelligent organizations because they organized their core processes in a data-driven way. Some chains need three to four months to determine where they need to open a new store; Rituals determines this in less time, which has an enormous impact on their agility and efficiency.
Daan van Beek started the company Passionned Group in 2004, because of some frustrations he experienced in the field of BI. Before starting this company, he was working at a medicine wholesaler as a BI manager. This company processed a great amount of data every day - around 10 million euros. The management team of this company was working in a very traditional way, and commented on the dashboard they created, that processed all the data on a daily basis. They thought it wasn't necessary to process all this data every day, as they believed the monthly reports should give enough insights. This made Daan realize that BI is not only about data, but that the organization is of great importance when trying to change processes within a company. So he started writing about it, and launched his first book "The Intelligent Organization".
This summer, I've been closely working together with my colleague on a new edition of the Business Intelligence Tools Survey. We started this survey in 2007, and since then we've been watching the Business Intelligence market very closely. The new edition of the Business Intelligence tools survey compares eighteen major Business Intelligence tools on 169 key evaluation criteria, both technical and business.