Business Intelligence consultant with 20 plus years BI experience
Passionned Group is a leading analyst and consultancy firm specialized in Business Analytics and Business Intelligence. Our passionate advisors assist many organizations in selecting the best Business Analytics Software and applications. Every two years we organize the election of the smartest company.

BI consultant with years of experience

If you’re looking for a Business Intelligence consultant with years of experience, you came to the right place. Passionned Group is 100% specialized in Business Intelligence, letting organizations work smarter* using reliable information, analytics, and insights to enhance decision making and improve performance.


Allow me to introduce myself. I’m Daan van Beek, and all of my working life I’ve been involved in designing and creating management information systems, or advising organizations what works and what doesn’t in respect to Business Intelligence. At the start of my career, I worked as a Business Intelligence developer. I’ve been always looking for the one million dollar reports: reports that could provide valuable & actionable insights about where revenue was leaking or could be optimized, or where money was wasted.

When I became a Business Intelligence consultant and a project manager, I stuck to this important principle. My clients were always happy with this approach.

A good Business Intelligence consultant should always look for one million dollar reports

The Intelligent Organization for the BI consultant

I wrote a book called ‘The Intelligent Organization’ which is currently in its third edition (since 2014 the book is also available in English). Most of our BI training material is based on it. As a Business Intelligence consultant, I’ve performed numerous assignments. Among my clients are Air France KLM, Interpolis, and the Department of Higher Eduction in South Africa. What I like to do is to help you increase profitability with Business Intelligence systems that just work.

Many Business Intelligence consultants use our surveys

Our BI consultants can assist you with the selection of the right tooling / platforms for data integration and business analytics quickly. That is because we have done some work beforehand. We have researched all the major solutions in the market on 250 criteria:

What’s important to us

Here are the things you should know about us when calling on our services:

  • We are 100% vendor-independent and we don’t sell any platforms or software. In addition, we don’t posses or trade stocks of any of the BI vendors. We advise you completely independently on which platform to choose, but in the end, of course the decision is up to you.
  • We bill you only the hours that we actually work for you. Our business model is based on adding real value using Business Intelligence, and not racking up billable hours. We want our customers to be heroes in their companies because of the successes they achieved using analytics.
  • Because we’ve developed many products (whitepapers, books, research reports, tools) and training courses, we’re able to execute projects in less time than other consultancies.

How can we help?

Our services are focused on helping you develop and implement a sustainable Business Intelligence strategy and our Business Intelligence consulting practice is providing software selection services on Business Intelligence tools and ETL & data integration tools. In addition, we can assist in designing and developing a future-proof Business Intelligence architecture and data model.

Please contact us if you need a Business Intelligence consultant who knows how to succeed with Business Intelligence.

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Daan van Beek, CEO, Managing Director


CEO & Author of 'Data Science for Decision Makers & Data Professionals'

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