In a world without information nothing will really change. We will try and take our chances and choose one or another option, just based on what we see, taste, hear and the emotion we feel. But this wild guessing, our gut feeling will lead us at current times to nothing, at least not to a better life, business or world. Because we have no information and we don’t know what to do what is really good for us or our business. We act like monkeys and are completely biased. And believe me a lot of companies still are run that way.
Celebrating victories with good data
When we put this the other way around: in a world with (good) information everything will change. Our decisions and actions are guided by good data, we learn on the go and acquire new knowledge how things work and don’t work, quicker than ever before. We will learn quickly from our mistakes (because of the instant feedback from the data) and we will be happy celebrating our victories.
Such worlds don’t exists
What can we conclude from these two opposites worlds? Nothing, because such worlds don’t exist, nor the world without any information neither the world stuffed with the right information. And that what don’t exists can’t generate data. And without data we aren’t able to extract information. But that’s just a small joke. Actually, we can learn a lot from it. As black makes white possible and evil can’t exist without angels, we say: there is no such thing as Business Intelligence without change management.
We will do perhaps in both areas no good
If we equal Business Intelligence to Change Management we will do perhaps in both areas of expertise no good. I think a lot of BI experts are getting angry (correct me if I’m wrong) because they believe their Business Intelligence Tools like Tableau and Cognos Analytics can change the world on its own. Just combine the right data and visualize it in a proper way, and they think the job is done. Believers of change management will dispute the theory because they believe change hasn’t to be governed by data and facts. So, why writing this article?
Business Intelligence = Change Management
One of the final candidates of the Dutch Business Intelligence Awards 2015 was doing audition in front of the jury (and I am a member). He said: BI = change management. And that is a quite a statement; if you want to get a lot of people in a high emotional state just say that, preferable without any explanation. But, I think, it should be said that way: Business Intelligence = Change Management. Take it or leave it. And perhaps more important to all the professional change managers and advisors to the board I would like to say: Change Management = Business Intelligence. No more, no less. Sometimes I like to add fuel to the fire.
The data driven society is formed right now
More and more organizations are getting data driven and with the right analytical culture and skill set those organizations are doing it better than yesterday and doing it better than their competitors. They improve continuously based on facts, they innovate using Big Data, they reinvent themselves, they satisfy better their customers and make bigger profits. They data driven society is not tomorrow, it is formed right now. There is no time to waste.
Change Management without BI would be nonsense
In a world where data analytics becomes the standard Change Management can’t have existence without bringing in the data. To put it bolder: Change Management without doing proper data analyses is like living in the dark ages. In that era Change Management was nothing more than trying to influence people with opinions, hearsay or believes, and learning by trial and error. In my opinion, doing Change Management today without proper BI infrastructure would be completely nonsense.
A lesson for BI professionals too
But for Business Intelligence professionals I think there is a lesson too in this. If you are involved in a BI project and you see no changes at the business side I believe your project is a complete failure. A total waste of time and money. You generate information which doesn’t have effect. You have a report factory without the right clients. The organization will do just what it did before – and that might turn out to be completely wrong or obsolete, the only thing is that you are doing it perhaps quicker than before. Failing faster at more costs. BI & data analytics is critical right. Cutting edge. If you don’t do BI right and your competitor does get it right, your business will soon come to an end.
We have to learn to unlearn
In my opinion BI is about changing behaviors and managing change too, we have to learn to unlearn. It’s not only the tooling, choosing the best data modeling techniques or data integration tools. Modern Business Intelligence consultants are very well aware of that. The future will need BI consultants which are trained and skilled in both change management and BI technology. Think about tomorrow today.
The title of this article is the reason why we started Passionned Group 11 years ago.