Learn more about Daan van Beek and his passion AI & BI Analytics
Daan van Beek is the founder and CEO of Passionned Group. As an expert in the BI & Data Science fields, he's a popular international speaker, trainer, and consultant.

Daan van Beek is the CEO of the Passionned Group and is a well known speaker on Business Analytics & Data Science, an experienced trainer, and an independent consultant. He was born in the Netherlands (Rotterdam), studied artificial intelligence in London, is the author of four management books, and from the start of his career he has been very interested in management information.

Worked for a variety of companies

Daan worked as a consultant for a variety of companies, among them Interpolis Insurance, Air France KLM, Phoenix Group, PricewaterhouseCoopers (PwC), and the Department of Higher Education (DHET) in South Africa. He is also the organizing force behind the Dutch BI & Data Science Award, the election of the smartest organization.

Letting organizations work smarter

After three years of working as a Business Intelligence manager at a pharmaceutical wholesaler he started the Passionned Group in 2004 with Norman Manley, former vice-president of one of the largest Business Analytics vendors. The company’s mission statement is ‘Letting organizations work smarter*’.

His favorite quote

When Daan tries to explain that his whole career was about management information and data analytics he regularly uses the following quote:

No matter how beautiful your BI architecture, data warehouses, algorithms, and dashboards, they’re worthless if they don’t create a strong spark of improvement for the business user.

His magnum opus: Data Science for Decision-Makers

Daan wrote the first edition of his magnum opus in Dutch in 2004. The book has since been completely revised many times and a brand-new English translation was published in 2021, titled Data Science for Decision-Makers and Data Professionals.

All over the world

Today, Passionned Group is contacted by companies from all over the world to give (online) advice and training, among them ABN AMRO, Dominos Pizza, Deutsche Bank, Menzis, Schiphol Group, Copenhagen Airports, APM Terminals, Lifescale Analytics, China Bank, NASA, Texas Instruments, and many more.

What can Daan do for you?

If you want to know what Daan can do for you, please click on one of the following links:

Personal stuff

In his spare time, Daan tries to learn the game of golf, he writes, and he loves to travel. He lives in the neighborhood of Amersfoort, a relatively small town close to the cities Utrecht and Amsterdam.

A selection of our customers

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Daan van Beek, CEO, Managing Director


CEO & Author of 'Data Science for Decision Makers & Data Professionals'

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