Most of the companies, especially the BI vendors, see Business Intelligence as software, or so to speak a piece of IT. We don’t. Let me explain why.
1. BI as a continuous process
In the first place we see Business Intelligence as a continuous process. In this process the users are key and not the software. They have to use information for thorough analysis, action and process improvement, setting and adjusting norms and targets on a regular basis and discuss the figures both negative and positive.
Software might well support that process, especially when the software is capable of social BI. Research among 389 companies suggests that software (and a data warehouse) is of importance but not that big. The key differentiator between BI-success and failure lies in the use of information for better decision making at the right moment in time.
2. Find and define first the right insights
Secondly, in our unique BI-approach we don’t define dashboards or reports. We advice companies first to find and define (the 1 million dollar) insights in some sort of library. Then, with the collection of insights our customers use them in different dashboards and reports. The difference is huge. In our approach customers are able to reuse the insights many times in different reports, dashboards, analysis, data mining and even their website. Reports that designed to serve a specific user or purpose – and in particular custom made dashboards – are far more difficult to reuse.
3. Psychology of decision making
We know that what we know can’t be blurred or completely wrong. That is because the human brain is lazy, often biased and jumps into conclusions to fast. More baises to be aware off are:
- confirmation bias: only look for the data that confirms the initial hypothesis or thoughts
- selective perception: only pick that analysis path your are used to
- cognitive dissonance: ignore important facts because you don’t like the facts
- jumping into conclusions: we see what we expect or want to see for example when we see a ‘circle’ of 359 degrees we notice often a circle. This corresponds to the Gestalt Law of ‘closure’.
In our approach we take above effects into account. In our 2-day masterclass BI you will learn more about the psychology of decision making and visualization.
4. Fun makes it run: waterfall + agile
We don’t apply the waterfall methodology to the complete project and we don’t do the same for the agile approach. There is a reason why. If only waterfall is used we know that the chance the project will not deliver the added value is high. Also there is a huge risk the project exceeds budgets (and not expectations). On the other hand, if only agile is used we know that the chance is high we can’t create a sustainable Business Intelligence solution. We believe (and this is really our experience) that a combination of waterfall and agile is the way to go. We advice to use waterfall for the first steps of your project (setup, blue print, architecture, tool selection) and for the last steps we recommend to apply an agile approach. And, fun makes it run.
Interested in our BI approach?
Are you interested in our unique BI approach, please contact us.