Daan van Beek is a leading authority in the fields of Business Intelligence (BI) and Artificial Intelligence (AI), renowned for his unique vision on how data-driven organizations can succeed. With a career spanning more than two decades, Daan has helped countless companies transform through data insights and innovative technology. As the Managing Director of Passionned Group, he is a strategic advisor to top executives, aiding them in their journey to becoming data-driven organizations.
Daan earned a degree in Administrative Information Science from Open University in the Netherlands and later pursued a Master of Science in Artificial Intelligence at Middlesex University in London, UK. After completing his studies, he set out to help organizations unlock the potential of data and technology, making them more accessible and practical. This mission inspired him to found Passionned Group, a consultancy and training firm focused on helping companies become smarter and more data-driven.
Passionned Group's story began in 2004, founded by Daan van Beek with a vision to transform how organizations use data, not just for reports, but to drive real, impactful change. With no formal plan but a clear goal, Daan aimed to break organizational silos and promote smarter, data-driven decision-making. Over the past 20 years, Passionned Group has grown into a leading consultancy and training firm, guiding thousands of organizations and professionals toward becoming intelligent, agile enterprises that leverage data for success.
Writing is one of Daan's biggest passions. As a writer, he has produced several significant books that explore the transformative power of data in modern organizations. These books are essential reading for anyone aiming to leverage data for sustainable growth.
Daan's ability to communicate complex data concepts in an accessible and relatable way has made him a favorite among industry leaders and data professionals alike. Whether speaking to small groups or large audiences, he consistently delivers valuable insights that inspire organizations to take actionable steps toward becoming more data-driven. His focus on practical solutions ensures that attendees leave with a clear understanding of how to apply data and AI strategies in their own business environments.
Besides writing books, teaching courses is one of Daan’s greatest interests. He loves sharing his knowledge in a dynamic and engaging way, always ensuring students are involved by answering their questions and offering a personalized learning experience.
In his personal time, Daan enjoys a variety of interests that reflect his love for both intellectual and outdoor pursuits. He has a deep appreciation for science and nature, which fuels his hobbies like bird watching and reading. For more active recreation, Daan enjoys playing golf, exploring trails on his mountain bike, and immersing himself in the natural world. These interests provide a balance between his professional life and his passion for staying connected with the environment.